3-day Training Course:

How to Forecast Demand and Price Toward Maximizing Profits

September 24-26, 2010 at Shinawatra Tower 3, Vibhavadee-Rangsit Road

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COURSE OBJECTIVE:

Understanding the fundamentals of a subject area is critical for confidence building.  This course contains fundamental philosophy and rationale for the concept of profitability in relation to demand, cost and price.  Appreciating the nature of these parameters will help the candidate become more confident in forecasting their future trends.  This of course is an important support for business operations and decision making.

COURSE OUTLINE:

þ  PROFITABILITY:  THE ULTIMATE GOAL

+  What are the Ingredients of Profitability?

+  Look Ahead to Grow Profitability:  General Concept of Forecasting

þ  DEMAND:  THE FOUNDATION OF BUSINESS

+  Drivers of Petrochemical Demand Growth

+  Demand Forecasting:  The “Naïve” Method

þ  SUPPLY:  AT THE INVESTORS’ DISCRETION PRICING AND PRICE FORECASTING

þ  PRICING AND PRICE FORECASTING

+  Price in the Market Place

-  Is there a Relationship between U.S. and Asian Petrochemical Prices?:  Two Views

+  Price Forecasting:  A Function of Cost and Margin

- Cash Margins:  Profitability and Operating Rate/Tightness Index

- Price Forecasting Methodology

The Speaker

Khunying Thongtip Ratanarat

Member of PTIT Foundation Board & PTIT Council of Trustees

Petroleum Institute of Thailand

Note: PTIT highly recommends that all participants who would like to attend this course must have already attended the course on "Introduction to Petroleum & Petrochemical Businesses", "Business Concepts in the Oil Industry", "Business Concepts: Natural Gas Industry in Its Value Chain" and Business Concepts: Petrochemical Industry and the Lurking Issues - in order to maximize their understanding and get a clear perspective of the total hydrocarbon business value chain.